Temporary freelance contract, flexible hours, to promote Camberwell businesses, funded by Southwark Council’s High Street Recovery Fund.

Camberwell Identity Group – Role Specification

Job title: Business Marketer (contract), Camberwell

Contract: 44 days between October 2021 to August 2022 @ £250 per day.

Camberwell based. Flexible working including out of normal office hours.

Funded by the Southwark High Street Recovery Fund. Paid via SE5 Forum.

Applications: Email your application to admin@se5forum.org.uk Closing date is 15 October 2021

About the Camberwell Identity Group 

The Camberwell Identity Group is a consortium of the SE5 Forum, Camberwell Society and Camberwell Arts working with the community and businesses.  All three organisations have a history of delivering projects – lamppost banners, market stalls, festivals, annual days, murals, Camberwell Champions retailers’ scheme, promotions, and marketing workshops for businesses. 

Following community consultation three years ago, the Camberwell Identity Group worked with a designer to create a narrative and brand story that unifies Camberwell. The group has successfully worked with the community (incl. businesses, scouts, schools, hostels, playgrounds, developers, residents, and Southwark Council) to incorporate the identity throughout Camberwell on lamppost banners, market stall, local business and retail champions, digital channels, branding at the new entrance to Denmark Hill station and a murals progamme.

Camberwell.Life love local campaign

The Camberwell Identity Group launched a pilot of Camberwell.Life, a love local campaign, at the beginning of the COVID-19 pandemic. More detail here. The aims are:

1. increase positive perceptions and awareness of Camberwell
2. increase spend and footfall in Camberwell from visitors, local workers, and residents 
3. to build civic pride, through digital channels

Purpose of the position

We are now looking to scale Camberwell.Life and have secured funding from Southwark’s High Street Recovery Fund for the supporting services to be provided by freelance business marketing consultant. These services require someone that will support the needs of small and midsized enterprises, now and looking to the future, enabling them to maximise sales and increase their customer base, as well as feeding into the Camberwell.Life love local campaign

Deliverables (Once appointed, we will agree together how the deliverables are quantified)

Camberwell Champions: Encourage small businesses to become a Camberwell Champion. For which they receive shop window stickers, coasters, a listing on Camberwell.Life and supported across our social media channels, to help increase footfall or home delivery. To date, 65 have signed-up.

Camberwell Saturdays: Coordinate promotions offering customers a discount, a free product, or a free month of service, to run on the first Saturday of every month, and in addition on Small Business Day – 28th November 2021 and Independents Day – w/c 4th July 2022.

Camberwell Independent Food Festival: Deliver a creative programme of digital marketing support targeted towards independent food outlets based in Camberwell, with a focus on healthy eating, diverse food shops, restaurants, and cafes. Working with a UAL film student to develop a series of short films of the different businesses, where they can share their story – a budget of £1,000 is available for the film student and digital content.

1-on-1 coaching: Provide a series of advice to businesses on improving green credentials, maximising merchandising, using emerging retail digital platforms, and running promotional campaigns.

Shop front mural programme: Support the Camberwell ID Group by brokering partnerships between local artists and small businesses interested in placing colourful feature murals on shop front shutters that celebrate Camberwell’s diverse community to foster a sense of social cohesion. 

Meanwhile spaces: Carry out a survey of empty sites in the town centre. Contact landlords with a support package including a licence for meanwhile use, and inclusivity guidelines. 

The Camberwell Clarion: Inform local businesses of the availability of affordable and effective advertising space to connect with their community through the new hyper-local newspaper. 

Camberwell Business Innovation District: Develop leadership, representation and build confidence to establish a business-led and business funded body formed to improve a defined commercial area i.e. Camberwell Town Centre.

Experience and skills

• Experienced marketing professional, including planning and managing campaigns to promote a product or service
• Excellent oral and written communication skills and ability to communicate with a wide range of stakeholders – especially with businesses, commercial organisations and community representatives
• Proven ability to work on one’s own initiative, with experience of working with and reporting to a Board/Committee.
• Understands small and medium businesses and town centre issues
• Strategic thinking including issues and understand context and likely challenges 
• Strong IT and social media skills

SE5 Forum for Camberwell policies and values can be found here. 

Can you help stop buses idling on the Green by posting on social media?
This weekend SE5 Forum launches a week-long campaign to encourage bus drivers not to leave their engines idling and polluting the Green while changing buses. 
SE5 Forum are engaging with bus companies about this but we hope more public support will lead to more action. Schools will be out and we all want cleaner air for our kids playing on the Green in the holidays, and everyone else using our valued green space. 
The campaign will run on Twitter from Sat 17 to Fri 23 July – please support us by retweeting or posting to our Twitter account. 

READ ALL ABOUT THE CAMPAIGN BELOW and how to support it:

SE5 Forum – Bus Idling Campaign

About the campaign The SE5 Forum for Camberwell is leading a social media campaign to highlight the damaging practices of London bus drivers who are leaving their engines idling (running while parked) when changing drivers at Camberwell Green.

Why are we campaigning?  By leaving engines idling, buses are contributing towards poor air quality and creating needless noise and pollution next to Camberwell Green. The negative effects of engine idling are widely recognised, and the practice is forbidden against in the Highway Code (Rule 123).

Why now? In the lead up to the school summer holidays, during which time footfall and the amount of time children will be spending around the Green will increase, SE5 Forum is aiming to draw attention of this behaviour to the bus companies so they take appropriate action to stop bus drivers from leaving their engines idling. The week before the school summer holidays, Saturday 17^th July until Friday 23^rd July.

What will SE5 Forum be doing? SE5 Forum will be sharing videos of buses with their engines idling on social media channels as well as sharing some short video messages of support from local Councillors. SE5 Forum for Camberwell will also engage with the bus companies on the issues to what action they are going to take to eliminate this behaviour.

How can you support?  Residents can record and share videos on social media of buses with their engines running while parked on the bus stand adjacent to Camberwell Green. You might also like or retweet content from SE5 Forum. Other ideas to get you started….. 

• Take a short (10-second) video on their mobile phone when spotting a bus engine idling alongside Camberwell Green. If possible, residents should try to capture the bus operator name in their video which is above the front entry door! 
• Post their video on Twitter, noting the bus route number, and the amount of time the bus engine was idling for. To help us make sure the bus companies see it, include an @ mention of the relevant bus company. Operators that serve Camberwell include @Abellio_UK and @Go_Ahead_London.
• Don’t forget to also tag SE5 Forum @SE5Forum so that we can re-tweet.
• Include the hashtags #CleanAirCamberwell so more people will see your post, and we can get the topic trending!
•   Lastly, it goes without saying, but remember to be respectful and don’t use any inflammatory or offensive language in your post
  
  

The Camberwell We Want to See: Thanks for Coming!
Read our post-event report 

SE5 Forum’s public event The Camberwell We Want to See saw a great turnout – with 46 participants – on Thursday 8 July on Zoom.

The main session was lively with speakers and a Q&A. Speaking from Southwark Council were:
• Cllr Jason Ochere, Cabinet Member for Jobs, Business & Town Centres, talked of the importance of Camberwell town centre and the setting up of a new town centre forum (watch this space for more details), 
• Matt Derry, Senior Regeneration Manager, on how engagement and consultation has worked well for the upcoming public realm design for Camberwell Station Road. 

Questions covered: a walkway from Denmark Hill station to Camberwell businesses, the Camberwell Lanes development and use of materials and the Camberwell identity in designs, and how the Miah Close area on Camberwell New Road could act as a satellite to Camberwell town centre in the planning for Camberwell, amongst others. 

4 break-out workshops focused in on the following and how this work can be taken forward:
• Green ways and green spaces: Susan Crisp, Friends of Burgess Park
• Reflecting Camberwell’s unique character and identity: Kelly Blaney, Camberwell
   Identity Group
• Getting about – trains, trams & bikes: Will Reeves, SE5 Forum
• Getting buildings listed locally: Jason Leech, Camberwell Society

What came out of this meeting was:
– A town centre forum for Camberwell will be set up from August by Cllr Jason Ochere, Cabinet Member for Jobs, Business and Town Centres, with an initial 3-4 meetings planned. More details soon.

– There is demand for more communication from Southwark Council and more opportunity for discussion.

Unfortunately, a Lambeth Council representative was unable to attend and focus on those areas of SE5 that fall into the borough and on the boundary. 
Thanks to everyone who attended and contributed – and to those who’d expressed an interest but were unable to make it. And a special thanks to the speakers, facilitators and reporters – Cllr Jason Ochere, Matt Derry, Susan Crisp, Kelly Blaney, Jason Leech and Ben Moxham – alongside our volunteer board members. 

DOWNLOAD THE FILE BELOW:

Camberwell Green & St Giles joint ward meeting: Thursday 22 July 6.30pm
Supporting the Local Economy 

Southwark Council is inviting all to a joint ward meeting of Camberwell Green & St Giles: On supporting our Local Economy. 

Councillor Jason Ochere, Cabinet Member for Jobs, Business & Town Centres, will take questions together with the Local Economy Team on what the Council is doing about our local shops and businesses? How can the council support small businesses in the local neighbourhood?

Dr.Olimpia Mosteanu will also report on the key emerging findings of the research by Social Life on how people feel about the impact of Covid 19.

Please register in advance of the meeting on the enclosed link:
https://zoom.us/meeting/register/tJIpdOGspzooHdH61yDcVV05shj330X-IHuf

Zoom meeting room opens at 6.15pm for a 6.30pm start. Meeting Chaired by the Community Champion: Councillor Dora Dixon-Fyle MBE Empowering Communities Programme Officer: Grace Semakulagrace.semakula@southwark.gov.uk | 020 7525 4928

Camberwell Fair looking for young creators
Do you live in Camberwell? Are you aged 18-25? Are you an aspiring or emerging #podcaster#filmmaker#animator or #photographer? If you are passionate about new music & #Camberwell ’s creative culture then we want to hear from you Places limited https://bit.ly/2UR0kqP

SE5 Forum Market Stall
Visit our market stall this Saturday 10-2 on Camberwell Green
This Saturday, we’ve invited local artist/designer Corinne Alexander to share our community stall at the farmer’s market. Corinne’s designs will be on sale at the stall: www.CorinneAlexander.co.uk.

Also at the farmers’ market this Saturday is last visit from Herbal Haven, with 150 culinary and medicinal herbs, along with the organic bread, rare meat and other stalls. 

We’re always looking for volunteers to help on the stall – setting up and down or helping on the stall. If you’re interested, please email: getinvolved@se5forum.org.uk.

Covid-19 Update 
Where to find the latest information on vaccination, testing, support when self-isolating and restrictions: 
In Lambeth: Coronavirus (Covid-19) public health advice and current restrictions | Lambeth Council
In Southwark: Coronavirus (COVID-19) – Southwark Council
In South East London Boroughs, including Lambeth and Southwark: COVID-19 – South East London CCG (selondonccg.nhs.uk) and for the latest vaccination pop-up clinics click here
Government: Coronavirus (COVID-19) – NHS (www.nhs.uk)

Thursday 8 July 7-8.30pm on Zoom

SE5 Forum for Camberwell invites you to our public meeting: The Camberwell We Want to See – and how do we make it happen? Camberwell is changing fast and we believe the local community should have more say in how we’d like our town centre to be. 

The meeting is open to everyone and takes place on Zoom on Thursday 8 July from 7pm to 8.30pm.

 Speakers include Southwark Council’s Cabinet Member for Jobs, Business and Town Centres Jason Ochere, who will explain the council’s plans to revise the way it consults with the community. This will be followed by discussion and 4 break-out sessions. 

Come along, have your say and find out how to get involved and have some influence on your local area. If you’d like to attend, please indicate which break-out session you would like to join. 
Email: admin@se5forum.org.uk to register and for Zoom details. 

 Download the flyer here.